For dads WHO want to lead by example

Lose 10 Pounds in 6 Weeks and Show Your Kids What a DISCIPLINED FATHER Looks Like

Three 45-minute workouts a week and four daily rules that keep you on track. Miss a day and I'll text you. Get every dollar back if you do the work and don't lose 10 pounds.

Claim My Founding Spot
$177 founding price · 20 spots · Last day to join is 10/04/26
Andrew Lewis holding his daughter, both smiling, wearing a Norse Fitness shirt
Watch this if you've quit a program before

Why I built this for dads like you

Already know you're ready? Click here to join →

You're not lazy.

Look at the rest of your week. You hit your deadlines at work. You pick the kids up from school and daycare.

You show up for every part of your life where someone is counting on you. Tired, busy, in a bad mood, it doesn’t matter.

The gym is the only place where nobody is depending on you.

So when you stopped going, nothing happened. And after enough times, you decided that said something about you. It doesn't.

9:41
Notifications
GYM APP · Tue
Your membership was renewed. $49.00
GYM APP · Last month
Your membership was renewed. $49.00
No messages asking where you've been.
Sound familiar?

Every plan assumed you had time

Meal prep every damn Sunday. Hit the gym at 6am five days a week. Track your macros and read the 47-page nutrition guide. All of it was for a guy with a bunch of free time.

01
The gym membership

Haven't gone in a month and still getting billed. Nobody at the front desk asked where the hell you've been.

02
The workout partner

You were going to hold each other accountable. He stopped showing up, so you did too.

03
The home gym

The bench and the dumbbells in the garage. Nobody ever asked if you used them.

04
The January plan

You started January 1st. By February nobody had mentioned it, including you.

Every time, something ordinary knocked you off. A sick kid, a deadline, a bad week. And every time, you could disappear and nothing happened.

Day 22 · 7:14 AM
Andrew (Coach)
Haven't seen you post your number in a few days. Everything alright?
Rough week. Kid's been sick and work's been a shit show.
Got it. Open your Never Fall Off plan and do the hotel workout after the kids are in bed. It still counts.
I'm giving you an extra week so you still reach the goal.
Don't stress it. This is what the plan is for.
The real problem

This time, you can’t disappear.

Those past attempts you were able to quit without anyone caring. And every time you did, you added another piece of evidence to the story that you're the type of guy who can't finish what you start.

You’ve decided that’s just who you are. It isn’t.

What fixes it: someone who notices when you stop.

You post in the group chat after every workout, and one number from your tracker every morning. I see all of it. Go two days without posting and you get a text from me. And when something does knock you off track, there’s already a plan written for it.

One year from now

This is what waiting costs

01
You let the belt out another notch.
02
Your kid asks you to race and you say maybe later.
03
You keep your shirt on at the pool again.
04
You set the same goal as last time.
05
Your kids are a year older and this is the dad they remember.

All of that happens if you do nothing.

This works even if…
01
You’ve quit before. Nobody noticed. This time I will.
02
Your week is full. It’s three workouts (when you have time).
03
You never finish anything for yourself. You will finish this one.
Who I am

I owned a gym and let myself go

My name is Andrew Lewis. I’ve been in the fitness industry for over 12 years, and nine years ago I opened Norse Compound, a gym that’s still running today.

I’ve known what works for years, which is what makes this next part embarrassing. In 2017 I was a 260-pound powerlifter who couldn’t tie his own shoes. I got down to 190 and figured that was behind me.

Then last year I stepped on a scale and it said 210. Over 20% body fat. I’d spent a few years completely dialed in on building Norse Fitness, and honestly, I was just going through the motions. Training when I could (which wasn’t often), and eating whatever was most convenient.

“I didn’t want my son and daughter growing up thinking it’s okay to neglect yourself.”

In January I set a goal to get below 170 before my son arrived in April. And whatever I did had to keep working after he showed up, when the sleep was gone and the time went with it.

So I built a plan around my actual schedule, set a few daily rules I wouldn’t break, and had a bro hold me accountable. I went from 210 pounds to 168.

After that I saw it everywhere. For nine years I’d watched dads walk into my gym fired up and disappear a month later. Same guys who hadn’t missed a day of work in a decade.

So I took what worked for me and turned it into something they could follow. That’s this challenge, built around a newborn, a nine-year-old, and a schedule that was already full.

Andrew Lewis in 2017 at 260 pounds, holding his daughter as a baby
2017 · 260 LBS
Andrew Lewis before photo, 2025, at 210 pounds
2025 · 210 LBS
Andrew Lewis after photo at 168 pounds
2026 · 168 LBS

One more thing about those photos. I came off TRT two years ago so my fiancée could get pregnant.

Andrew Lewis lying in a hospital bed with his newborn son resting on his chest
Introducing

The Stronger Father Challenge

A 6-week online coaching program built for dads, with the workouts, the daily rules, and a coach who texts you when you stop showing up. The plan is already built, so you never wonder whether you’re doing the right things.

Show up. Do what the plan says. Send your check-in. Lose 10 pounds in 6 weeks.

1

Sign up and start tonight

You get your Head Start Sheet, the meal guide, the tracker for your fridge, and two rules you can start now before the challenge begins October 5th.

2

Train three times a week

Three 45-minute sessions on your schedule, at home or at a gym. Then post one number in the chat every morning.

3

Finish all six weeks

Go two days without posting and you get a text from me, not a bot. Hit a bad week and there’s already a plan for it. Six weeks later you’re 10 pounds down.

Why this one WORKS

The programs you quit vs. this one

The programs you quit
The Stronger Father Challenge
5 gym days a week at 6am
Three 45-minute sessions, on your schedule
Nobody notices when you stop
A coach who texts you the day you go quiet
Meal prep Sundays and macro tracking
Four daily rules. No counting. Eat with your family.
A 47-page nutrition PDF you never opened
One page on the fridge, where your kids can see it
One bad week means starting over
A written plan for bad weeks, plus an extra week added
"Results may vary"
10 pounds in 6 weeks or your money back
What's inside

5 things nobody else does

Only in this program
The "20 Minute Rule"

Twenty minutes with your kid every day counts toward your progress. Most programs treat family time as something to work around. In this one, it counts.

02
The one-page "Never Fall Off" plan

Sick kid, work trip, wrecked shoulder, awful week. Those are the moments most men quit. You'll have a written plan, a hotel workout that counts, make-up rules, and an extra week if you need it.

03
No calorie counting

No macros, no food scale, no app. Four daily rules and one number you post every morning. It takes ten seconds and it’s how I know you’re still getting after it.

04
The Victory Call

When you finish, we get on the phone and go through what worked, what didn’t, and what you should do next. Most programs just end.

05
Proof you CAN finish what you start

By the end you’ll have 18 workouts done and six weeks of boxes checked off on your fridge. The next time you think you can’t stick with something, you’ll have 42 days that say otherwise.

What a week actually looks like

hardest part is 3 workouts a week

Every day: 7,000 steps, 20 minutes with your kid, eat from the list, and your nighttime routine. Then post one number in the chat. Here’s what changes day to day.

MON
Workout 1
Workout · 45 minutes
TUE
No workout
Daily rules only
WED
Workout 2
Workout · 45 minutes
THU
No workout
Daily rules only
FRI
Workout 3
Workout · 45 minutes
SAT
No workout
Daily rules only
SUN
Check-in to me
Send me your weekly check-in
Is this for you?

Read this before you sign up

This is for you if
✓
You’re a dad with weight to lose and no spare time.
✓
You’ve started and quit before, and you’re tired of it.
✓
You can find three 45-minute windows a week.
✓
You want someone to notice when you slip.
✓
You care what your kids see you doing.
This is not for you if
✕
You want a bodybuilding or competition prep program.
✕
You're looking for a diet with strict meal plans and macro targets.
✕
You have a medical condition that needs supervised exercise.
✕
You want to buy it, disappear, and never check in.
What's included

Here's what you're getting

The Stronger Father Coaching System
$384 value
6-week workout program, 3 sessions a week, every exercise on video
Weekly Sunday check-in that I read and answer personally, plus daily chat access
The Victory Call: a one-on-one call at the end to go through what worked and what you should do next
The Eat With Your Family Meal Playbook
$79 value
The Meal Guide: what to eat and how much, on one page (no calorie counting)
The Meal Ideas Sheet: a normal day of eating, pick one from each meal
The Free Meal and Two Drinks Rules: a night out without wrecking the week
The Family Table Playbook: ten dinners your whole family can eat
The Eating Out Guide: exactly what to order at the places you already go
The Stay On Track Toolkit
$64 value
The Daily Tracker: six weeks of tracking on your fridge, where your kids can see them
The Nighttime Routine: three rules that fix your sleep
The Head Start Sheet: two rules you start the night you sign up
The First Week Win Checklist: what to set up before Monday, five wins by Sunday
The What to Expect Guide: week by week, what you'll feel and what to do about it
The Never Fall Off Protocol
$69 value
The Never Fall Off Plan: what to do when you're sick, traveling, hurt, or just missed one
The hotel workout and make-up rules, so a missed session never counts as quitting
A bonus week of coaching added to your program if life gets messy
The Keep It Off Blueprint
$87 value
The 20-Minute Dad and Kid Workout: four games, no equipment, your kid picks
The Holiday Game Plan: how to hold your weight from Thanksgiving to New Year's
Lifetime access, so you can run the whole thing again next year
Total value
$683
Founding cohort pricing

You get all of it for

$683
$177

That's less than two months of the gym membership you weren't using, less than two sessions with most trainers, and about what a weekend of eating and drinking out costs.

Claim My Founding Spot
17 / 20
spots still open
OCT 4
last day to join
10 LBS
or your money back

Why so low? This is the first group. I want guys to go through it and get results I can show the next one. So you get the lowest price this will ever be, more access to me than I’ll be able to give once it grows, and a free extra week if life gets in the way.

After you click: secure checkout, then a welcome email and a text from me within 24 hours. Your Head Start Sheet, meal guide, and tracker will be in it.

Not sure it's for you? Text me and I'll answer any questions.
(704) 960-9210
Tap on your phone to open a text
10 LBS
IN 6 WEEKS
OR YOUR MONEY BACK
Andrew Lewis, founder of the Stronger Father Challenge
The guarantee

10 pounds or your money back

Very few fitness coaches will put a specific result next to a refund offer. I will and here's what I'm putting in writing:

Do the work for six weeks. If the scale isn’t down 10 pounds, I'll refund every dollar.

“Do the work” means three things. Here they are, so you know exactly where you stand:

✓
Complete your 18 workouts
✓
Hit all four daily rules (a 4/4 score) every day, and post your score at least six days a week
✓
Send your six Sunday check-ins

You do the work and I make sure you don't fall off track. If the weight doesn’t come off, you get your money back.

Still not sure $177 is worth it?

You've already paid more than this

Compare it to these four things.

01
What $177 actually is

About two months of the gym membership you’re not using. Or two dinners out. You’ve spent more than this on less.

02
What six more weeks costs

You keep your shirt on at the pool. Your kid asks you to race and you say maybe later. And your kids spend another six weeks watching it.

03
What it’s already costing you

Energy you don’t have at 4pm. Confidence you used to have. And the version of you your kids think is normal.

04
What you’re risking

Nothing. 10 pounds in 6 weeks or your money back. The only thing on the line is six weeks of effort.

Claim My Founding Spot
20 spots · Last day to join is Saturday, October 4 · 10 lbs or your money back
Questions dads ask before joining

Everything else you're wondering

How much time does this really take each week?
Three 45-minute workouts and a five-minute check-in on Sunday. The daily rules take time too, but they’re things you’re already doing or should be: a walk, 20 minutes with your kid, and getting off your phone at night.
I haven’t trained in years. Will I be lost?
No. Every exercise is on video, and the program is designed for dads, not a 22-year-old. You’ll know exactly what to do before you walk in, and you can ask me anything in the chat. This was built for guys who haven’t trained seriously in years.
I'm over 40 and my back and knees have history. Can I do this?
This program was built for guys 35 to 45. Every exercise has a swap for sore shoulders, backs, and knees, and I'll adjust your plan in the first week. If you have a medical condition that needs supervised exercise, check with your doctor first.
What if I travel for work?
That's exactly what the Never Fall Off plan is for. There's a hotel-room workout that counts as a full session, make-up rules, and a bonus week added to your program if the trip wrecks a week.
Do I have to eat different food from my family?
No. The Family Table Playbook is ten dinners your family probably already eats, and the meal guide fits around them. You eat with your family, not apart from them.
What is the "one number" I post every day?
A score out of 4, based on how many of the four daily rules you hit that day. It takes seconds to post.
Do I need a gym?
No. Every workout has a  gym version and a bodyweight one.
What happens right after I pay?
You get a welcome email with your Head Start Sheet, the meal guide, and your tracker, and I text you personally within 24 hours. The workouts come before day one. We start together on Monday, October 5th, but the two head-start rules can begin beforehand.
How do the weigh-ins work?
Use the same scale both times, first thing in the morning (after the bathroom), before you eat or drink anything, in the same clothes or none. Send me a photo with your feet on the scale and the number readable in the same frame. Your starting weigh-in is due before Monday, October 5, and your final one is Sunday, November 15. Same deal for your front and side photos: same spot, same lighting, start and finish. That is what makes the 10-pound guarantee something I can actually honor.
What if I don't lose 10 pounds?
If you finished the 18 workouts, hit all four daily rules (a 4/4 score) every day, posted your score at least six days a week, and sent all six Sunday check-ins, and the scale isn’t down 10 pounds, email me and I'll refund every dollar.
Not ready to join yet?

Get the 20-Minute Dad and Kid Workout FOR Free.

Four games, no equipment, your kid picks. Put in your email and I'll send it over.

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Andrew Lewis holding his daughter, who is hugging his neck
One last thing

You're either in or you're not

Here it is one more time. Six weeks. Three 45-minute workouts a week. Four daily rules. A coach who texts you the day you go quiet. $177, and if the scale isn’t down 10 pounds, you get every dollar back.

Six weeks from now you could be 10 pounds lighter, back in clothes that fit, and done with wondering whether you can stay disciplined. And your kids will have watched you do it.

Claim My Founding Spot
Founding cohort · 20 spots · Last day to join is Saturday, October 4
ANDREW LEWIS
Questions? Email: contact@andrewclifflewis.com
Results shown are my own. The Stronger Father Challenge is a coaching program, not medical advice. Individual results vary and depend on your effort and starting point, which is why the 10-pound guarantee exists. Talk to your doctor before starting any exercise program. © 2026 Andrew Lewis. All rights reserved.
$177 · Closes Oct 3
10 lbs in 6 weeks or money back
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